John knew coffee, and knew that he had an opportunity to create a brand, image and concept that would captivate the masses and drive a successful coffee shop. What John didn’t know were the steps to get there from a business setup perspective and all the elements that come with starting a new business. With the company structure in place, we stepped through the 101’s for bookkeeping, compliance, as well as the basics around setting up websites, bank accounts, loans for equipment and POS systems. From there, we were able to provide a referral to a company to assist with both the internal fitout and provide legal support. Five years later, John is still experiencing the benefits of getting it right from the start.