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Dedicated Virtual Assistants and Administrators

Dedicated Marketing Solutions

Geoff runs a successful IT managed services provider and was growing rapidly in its third year of operation. They had $240K of taxable income but had minimal to show for it by way of cash in the bank, alongside a significant tax bill owing.

Unfortunately, this is a common occurrence with many of the businesses that come to us. Upon investigation, we found that the business was committing a large proportion of available cash on ineffective marketing techniques, ATO payments, car and equipment repayment, as well as wage payments.

After a review of the accounts, we prepared a cash flow budget with Geoff so we had a clear plan on how we would meet tax bills, ATO and other operational obligations. We were able to sit with the leadership team and form KPI’s for the business, which we translated into sales KPI’s for the senior staff, and utilisation indicators for the technicians, all backed by incentives and redefined position descriptions. Through an analysis on industry benchmarks, marketing activities were adjusted and the digital marketing plan was revised to ensure that marketing spend was aligned with revenue generating activities. Finally, we did a review on the businesses value proposition, and adjusted the charge out rates according to the different services rendered to meet industry benchmarks. Finally, we brought together a CRM to manage the sales pipeline and provided a team member with debtor follow process that drastically reduced their aged receivables.

*These are real clients, with their names and photos changed for their privacy

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